Brand partnerships
Your brand woven into the music, the visuals and the story - not bolted on. Songs, videos, live moments and social content built around something people actually feel.
Campaign based · long-term preferred
Partners · Sponsors · Collaborators
Put your name beside the fight.
Axel V King works with brands, sponsors, gear makers, festivals and organisations who want more than a logo on a poster. Partnerships here are built into the music, the footage and the story - and they reach people who actually listen.
Ways to partner
Six ways to build something together.
Sponsorship
Back a tour, a release or a single show. Logo and name placement on stage, in video credits, on release artwork pages and across every announcement for the run.
Per release · per tour · per season
Gear & instrument partners
Guitars, amps, pedals, strings, mics, in-ears and studio tools used on stage and on record - shown honestly in live clips, studio footage and gear breakdowns.
Endorsement · artist roster
Festivals & venues
Booked as an act, but also as a partner: co-promotion, cross-posting, festival trailers and content shot on site that keeps the event alive long after the field empties.
Co-promotion · content included
Causes & organisations
Freedom, rights and people who refuse to be quiet. Benefit shows, anthems, campaign songs and awareness pushes for organisations whose fight lines up with the music.
Mission-aligned only
Media & product collabs
Sync placements, limited product drops, capsule collections and co-branded merch made with the same care as the records - never disposable, never faked.
Sync · product · merch
Current partner
Axel V King × Freedom Medicin.
Two crafts, one fight. An official collaboration built on the same belief - measure your freedom, know your rights, and never hand either of them over.
What a sponsor gets
The upside for your side.
Every partnership is designed to give the partner something to show for it - reach, assets, credibility and a direct line to an audience built on trust.
- 01
A story worth standing next to
Twenty-four years, 26 projects, two continents. Partners do not buy a logo slot - they attach their name to a career people follow because it is real.
- 02
An audience that shows up
The Guest List is built on people who choose to be there. Freedom lovers and fighters who open the emails, come to the shows and buy the collections.
- 03
Content you can reuse
Every collaboration produces assets - live footage, studio clips, photography, stills and audio - licensed for the partner to use across their own channels.
- 04
One artist, one answer
No agency layers. You speak directly with Axel, decisions are quick, and what is agreed in the first email is what shows up on the night.
The facts
What you are backing.
- Based in
- Skåne, Sweden · available across Europe and the US
- Active since
- 2002 · 26 projects and counting
- Channels
- Live stages, Spotify, YouTube, Instagram, TikTok, Facebook
- Current partner
- Freedom Medicin - official collaboration
- Formats
- Sponsorship, endorsement, sync, co-branded product
- Lead time
- Six weeks preferred for campaign work
How it works
From first email to delivery.
- 01
Send the idea
Who you are, what you want to build and what success looks like for you. A rough budget or resource range keeps the answer honest and fast.
- 02
Shape it together
Format, deliverables, timings and rights are agreed and written down. Only ideas that fit the music and the audience get a yes.
- 03
Deliver and report
Content shot, shows played, assets handed over - followed by a straight summary of what ran and how it landed.
Let's build it
Partner with Axel V King.
Tell him who you are and what you want to build. Every proposal is read and answered personally - and the ones that fit get everything he has.
Send a proposalOr email info@axelvking.com